Advertisements
are simply a way of promoting any object, job or person. However, these
advertisements have a severe impact on the lives of the viewers. Advertisements
or 'Ads' severely ill-effect the lives of children. Advertisements
for companies like MacDonalds, Dominos, Oreo and Mentos showcase their food
items to improve the lives of the viewers. The tagline for Mentos in India is "Dimag Ki Baati Jala De" which means that once a person eats Mentos he can
think and understand better, which is obviously false, but children get
attracted to this and end up buying the product so that they can get help in
memorising and thinking. Meanwhile, companies like Oreo have
another fascinating way of attracting their customers. They start new challenges,
tricks and other fun activities that help them to attract customers. Oreo’s strategy
is the “Lick Dunk Bite” challenge. This challenge showcases how a young boy or
girl, does not share his or her biscuit with their father or mother and instead
lick the cream of the biscuit, dip it in milk and bite the biscuit without
sharing it. This promotes a selfish attitude among the young generation. Another
company that has advertisements promoting harm is Pizza Hut. An advertisement
of this company showed a famous internet-celebrity Bhuvan Bam performing dangerous
stunts like climbing vehicles to reach Pizza Hut’s restraint and order pizza.
Another company that shows these kinds of ads are cold drink companies like
Mountain Dew and Thumbs Up, where a famous celebrity jumps from buildings,
mountains and waterfalls to get their soda drinks. This promotes harm and
viewers get attracted to it. Till now I only talked about advertisements
related to food companies, another form of advertisement is where companies
promote their shows. For example, advertisements for a famous show named “Tom
and Jerry” show Jerry the Mouse performing dangerous stunts like hitting
himself with a hammer, burning alive, dying, falling from a height or freezing Tom
the Cat. This promotes self-harm and viewers usually get attracted to this and
consider it to be normal. We have to fight this issue and stop companies from
showing and promoting these kinds of advertisements.
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